Let’s face it if you run an HVAC business today, being great at repairs and installs isn’t enough. If customers can’t find you online when their AC breaks in July or their heater quits in December, you’re not even in the game.
I’ve been working with local service businesses for years, and one thing is clear: SEO is what gets your phone ringing consistently. And no you don’t need to be some tech wizard to figure it out. So let me break it down, real simple.
What is SEO Anyway?
SEO (Search Engine Optimization) just means making sure your website shows up when people search things like:
- “AC repair near me”
- “Furnace installation in [Your City]”
- “Emergency HVAC services”
That’s it. Show up when people are searching, and you’ll get more calls. It’s not rocket science, but it does take a bit of effort.
Step 1: Get Your Google Business Profile in Order
If you haven’t claimed your Google Business Profile, stop reading and go do that now. Seriously.
It’s the thing that pops up on Google Maps and when people search for your business name or services in your town. Fill it out fully: hours, phone, website, services, photos all of it.
And make sure your service area is correct. If you’re based in Springfield but also work in nearby towns, add them.
Step 2: Fix Your Website
I’ve seen HVAC websites that look like they haven’t been touched since 2009. You don’t need fancy graphics, but your site should:
- Be easy to read on a phone
- Load fast
- Have a clear “Call Now” button right at the top
- Say what you actually do: “We repair ACs and furnaces in [City].”
Also, every service you offer should have its own page. If you install heat pumps, that deserves a page. If you do duct cleaning, that’s another. Don’t lump it all together Google doesn’t like that.
Step 3: Local SEO is Your Best Friend
For HVAC companies, local SEO is where it’s at. Here’s what to focus on:
- Local keywords: Instead of just saying “HVAC services,” write “HVAC repair in [City].” Mention the neighborhoods you serve.
- Create location pages: If you serve multiple towns, make a page for each. Yes, it’s a pain, but it works.
- Get local backlinks: If the Chamber of Commerce or local homebuilder association has a directory, get listed. Local links help your rankings.
Step 4: Content That Answers Real Customer Problems
Forget the fluff. Write blog posts that actually help your customers. Think:
- “What to do if your AC is blowing hot air”
- “Signs your furnace is about to quit”
- “How to lower your heating bill in winter”
These posts aren’t just good for SEO, they show you know your stuff. Plus, Google likes websites that are active and useful.
Step 5: Get Those Reviews
After every job, ask the customer if they’ll leave you a Google review. Most people will if you just ask. And more reviews = more trust + better rankings.
If you’re shy about asking, just say, “Hey, reviews really help us out. Mind leaving one if you’re happy with the service?” Simple.
Step 6: Keep an Eye on Your Progress
You don’t need to be a data nerd, but check how many people visit your site and how many calls you’re getting. Use Google Analytics or ask your web guy to show you the basics.
If the phone’s not ringing, tweak the website. Add more city pages. Write a new blog. SEO is never just “set it and forget it.”
Final Thoughts
SEO for HVAC companies isn’t fancy or complicated but it works. Show up where your customers are searching, make it easy for them to call, and watch your schedule fill up.
And don’t get overloaded. Start with the Google Business profile.Then fix the site. Then it addresses content and revisions. Little by little, you’ll get there and you will feel the difference when the phone starts playing more than ever.
If you want more tips or need help to find out where to start, just ask. I worked with many HVAC teams I know the routine and I am always happy to share what I learned.
